Bad Deal congolese essays

Bad Deal congolese essays In the book King Leopolds Ghost, the author, Adam Hochschild, commenting on two chiefs that sold their land to Stanley for a few pieces of cloth per month and signed themselves up for any labor that had to be done in the area, he says, It was an even worse trade than the Indians in Manhattan. (72) I would have to totally agree with him. One reason that I think Hochschild is right in saying that the Native Americans got a longer piece of the stick from the white man than the Congolese is because the treaties actually had very different impacts on the two groups of peoples. In the case of the Native Americans, they signed their land over to the Dutch, and eventually had to relocate and move out into the plains. Thus, displacement was the only real physical effect that was felt from selling the land. However, in the Congoleses case, the two chiefs signed their people up for doing forced labor of any kind in the area that needed to be done. This caused tons of physical pain among the villagers- not just by having to do labor but also by punishments issued by their taskmasters for simple, if not trivial, rule infractions. More evidence that the Congolese people were getting a worse deal than the Native Americans can be found by looking at the economics of the two treaties. For example, the Native Americans sold their land to the Dutch for a measly 24 dollars. Even if we ignore the fact that the value of the land had the potential to go up in price and instead take into consideration how much the land was worth to the colonists in that day, we will still see that the Native Americans were paid far less than the actual value of the land. They were, however, still paid something for the land. In the case of the Congolese, though, they werent paid money or given anything valuable to in return for their land and their labor. Instead, they were given some cloth each month i ...

The Redesigned SAT

The Redesigned SAT The SAT is a constantly evolving exam, but the changes to the exam that launched on March 5th, 2016 represented a fairly significant overhaul of the test. The SAT has been losing ground to the ACT for years. Critics of the SAT frequently noted that the exam was detached from the actual skills that matter most in college, and that the exam succeeded in predicting a students income level better than it predicted college readiness. The redesigned exam places the emphasis on language, mathematical, and analytical skills that are essential for college success, and the new exam is better aligned with high school curricula. Beginning with the March 2016 exam, students encountered these major changes: Selected locations offer a computer-based exam: Weve seen this coming for a long time. The GRE, after all, moved online years ago. With the new SAT, however, paper exams are also available. The writing section is optional: The SAT writing section never really caught on with college admissions offices, so its not surprising that it was axed. The exam will now take about three hours, with an additional 50-minute period for students opting to write the essay. If this sounds like the ACT, well, yes it does. The Critical Reading section is now the Evidence-Based Reading and Writing section: Students  need to interpret and synthesize material from sources in the sciences, history, social studies, humanities, and career-related sources. Some passages include graphics and data for students to analyze. Passage from the Founding Documents of America: The exam does not have a history section, but readings now draw from important documents such as the U.S. Declaration of Independence, Constitution, and Bill of Rights, as well as documents from around the globe related to issues of freedom and human dignity. A new approach to vocabulary: Instead of focusing on rarely used vocabulary words such as mendacious and impecunious, the new exam focuses on words that students are likely to use in college. The College Board gives synthesis and empirical as examples of the type of vocabulary words the exam will include. Scoring returned to a 1600-point scale: When the essay went, so did 800 points from the 2400-point system. Math and Reading/Writing will each be worth 800 points, and the optional essay will be a separate score. The math section allows a calculator for certain portions only: Dont plan to rely on that gadget for finding all your answers! The math section has less breadth and focuses on three key areas: The College Board identifies these areas as Problem Solving and Data Analysis, the Heart of Algebra, and Passport to Advanced Math. The goal here is to align the exam with the skills that are  most useful in preparing students for college-level mathematics. No penalty for guessing: I always hating having to guess whether I should guess or not. But I guess that isnt  an issue with the new exam. The optional essay asks students to analyze a source: This is far different from the typical prompts on the previous  SAT. With the new exam, students read a passage and then use close-reading skills to explain how the author builds his or her argument. The essay prompt is the same on all examsonly the passage will change. Do all of these changes give well-to-do students less of an advantage on the exam? Probably notwell-funded school districts will generally better prepare students for the exam, and access to private test tutoring will still be a factor. Standardized tests will always privilege the privileged. That said, the changes do make the test better correlate with the skills taught in high school, and the new exam may actually better predict college success than the previous SAT. It will, of course, be many years before we have enough data to see if the intentions behind the new exam are realized. Learn more about the changes to the exam on the College Board website: The Redesigned SAT. Related SAT Articles: Should You Take the SAT or ACT?When Should You Take the SAT?Low SAT Scores? What Now?SAT Scores for the Ivy LeagueSAT Scores for Top Public UniversitiesSAT Scores for Top Engineering Schools

Managerial Applications of Technology (Virtual Workforce) 3 Assignment

Managerial Applications of Technology (Virtual Workforce) 3 - Assignment Example Remote workers need to have proper communication with their colleagues, the managers, and other teams or team members in the organization. Technology also provides support to organize through availing IT services and appliances which makes remote workers more effective. There are a number of advantages of using virtual employees. One advantage is that it reduces the amount of physical space that an organization allocated to its employees. Virtual employees have flexibility which enables such organizations to have flexibility to some extent (Tedesco, 2013). For instance, a virtual employee would not be affected, by any physical disturbance in the organization’s premises. The other thing is that virtual employees can be more productive because of less commuting time. The disadvantage of virtual employees is that they have minimal interactions with their colleagues thus it can be hard for them to work together. It is also hard for an organization to motivate virtual and protect them from distractions. Given that the usage of virtual employees has both advantages and disadvantages it is good to come up with strategies to maximize the advantages and minimize the disadvantages. An organization can do that by improving their communication with the virtual workers to make sure that they feel like a part of the organization. For things like motivation and distraction an organization can organize seminars where they can advise the virtual employees on how to best manage time and avoid distractions. To maximize on their output an organization can set goals for them to meet in certain duration (Amigoni & Gurvis,

Answer the following exam questions Essay Example | Topics and Well Written Essays - 1500 words

Answer the following exam questions - Essay Example and peace process, which led to the spawning of two more radical splinter groups: Continuity IRA (CIRA), and the Real IRA (RIRA) in mid to late 1990s. The IRA, sometimes referred to as the PIRA to distinguish it from RIRA and CIRA, is organized into small, tightly-knit cells under the leadership of the Army Council. The IRA’s militant activities have comprised of bombings, assassinations, kidnappings, punishment beatings, extortion, smuggling, and robberies. Prior to the cease-fire agreement in 1997, the group was involved in terror campaigns in various places in Northern Ireland and England, including senior British Government agencies (and its officials), innocent civilians, police forces, and the Royal military installations. While the rationale for their activities is quite genuine, the group has also attracted criticism for its rigidity. For example, the IRA has not been willing to adopt non-violent methods for pressurizing its oppressive neighbour. For example, the group’s refusal in late 2004 to allow photographic documentation of its decommissioning process was an obstacle to progress in implementing the Belfast Agreement and stalled talks. The IRA is also criticized for funding its operations through criminal means. Every year millions of dollars are added to its coffers through robberies and other crimes. Unless the IRA puts an end to such deviances, its mission is unlikely to succeed. The IRA does not pose a direct threat to Australian citizens or Australian national interests. But in an indirect way, with the refusal of Canberra to detach itself from American and British neo-colonial ambitions, Australia can face a backlash. Already we saw an instance of this in the Bali bombings of 2002. With the IRA’s links with the Palestinian Liberation Organization, ETA and the Colombian militant group FARC, Australia is vulnerable to terror attacks from these organizations, if its foreign policy framework does not change. It is also no surprise

College Athletes Essay Example for Free

College Athletes Essay There are thousands of athletes playing for different colleges. They put their time and effort in it, yet they don’t get paid. When athletes play a sport, they have even more stuff to worry about than a regular student. They have to worry about their grades, staying fit to play, stay healthy, attend to practice every day there’s practice, and then after practice go home and do all their work even though they are tired. How much do they get paid for going through all that? Zero dollars. College athletes should get paid to play too. The average salary of a third division college coach is forty five thousand dollars a year. An average third division athlete makes nothing. Why are coaches being paid and not the athletes? Yes the coaches are giving up their time to coach the players, but the athletes are too, and they are also risking themselves of getting injured every time they step in to play or practice. If an average NBA player makes about ten million dollars a year then why doesn’t a college basketball player get paid? There is this new rule that when a college gives away a scholarship, it can be renewed. That means that if a player quits the team or gets injured to the point that they can’t play anymore, the college can renew the scholarship and take it away from the player and give it to another athlete or someone else. That is not fair because if a player gets a serious injury for playing, the college can just take away their scholarship, and their career gets ruined. One of examples involved Texas Christian University. Running back Kent Waldrep was paralyzed in a game against the Alabama Crimson Tide on October 26, 1974. TCU paid his medical bills for nine months, then cut him loose. They also took away Adams scholarship, too. College athletes are human just like every other student. By not giving them the ability to make money and not paying them, colleges and its members are expecting the athletes to live a sub-human existence, and putting them at a disadvantage to finish their college education. Athletes are big money makers for the colleges. College athletics are a big role in making money, and they attract students to their college. Colleges depend on their athletes to produce and maintain the popularity of their schools name. Many people argue that student athletes should not be paid because they are getting a free education through a scholarship. These people feel that they have already done a lot for them by giving them a scholarship to their colleges. On the other side, people think that the college athletes make enough profit for their colleges , and they argue that the colleges should owe the athletes more than just a scholarship . Student athletes should be given at least small profit from their income. College athletes aren’t allowed to work. How are they going to pay for all the necessary expenses if they come from poor families? This also leads to players accepting illegal money, cars, and clothes. When athletes that have the opportunity to leave school and turn professional they go for it, because college athletes live in near poverty. College athletes live in near poverty because the money they receive isn’t enough to pay for all of their expenses and necessities. The few athletes that graduate from college, that could turn professional before their senior year, stay because their parents support them by sending money. If college athletes are eligible to be paid, there would be more athletes graduating. Paying athletes would be good for everyone and players would go for an education instead of only concentrating on sports.

Cuba, Spain, and the Road to Independence :: essays research papers

Cuba, Spain, and the Road to Independence During the Little War, fought for the independence of Cuba, Spain used propaganda to cast that the war was not a struggle for national independence but one for black supremacy. Spain manipulated the idea of a national war, with the objective to fight colonialism, into a race war with the objective of blacks uprising against whites. Cuban independence activists, therefore, campaigned diligently—mainly through writing—to negate Spain’s representations. Writings of the Ten Years War were conceived as lessons or guidelines to help pave way to a new revolution. Writings also helped reevaluate the image of the black insurgent into one that was more heroic and less threatening than that of the image depicted by Spain. Like their white counterparts, writers of color were critical in constructing these representations, but theirs were more active for black citizenship and therefore, differed from the portrayals of the passive insurgent created by white intellectuals. What ever the difference in representation however, the writings of the harmless black insurgent as well as the nation’s struggle for independence, where blacks fought alongside with whites in union, invalidated Spain’s arguments about the racial dangers of rebellion and the impossibility of Cuban nationhood. Essays and memoirs of the Ten Years War were written by authors who saw their works as writings for a new generation of Cubans. They sought to motivate patriotism with stories of courageousness, and achieve new successes through the telling of past mistakes and failures. They wanted to depict the first war in a way that would inspire activists to prepare for the next one, and by doing so, writings of the old war became a medium in which the course of a new revolt would be influenced. Writing then became more then just words on paper; it became a weapon that was fundamental to the strategy of insurgency (115). Spain, in an attempt to suppress insurgency, was spreading the propaganda that if Cuba revolted, its colored supporters would transform the struggle for an independent republic into a racial domination by blacks. Therefore a strategy was needed to reevaluate the black insurgent who was depicted by Spain as the leader of the dreaded race war and the black republic. Through reexamination, separatist writers were able to neutralize that figure into an acceptable component in the making of the Cuban nation. One transformation is of a slave named Ramon, who went from being the cause of the death of Carlos Cepedes’, the leader of the first insurrection, to a faithful and trustworthy servant.

Tom Jones and Joseph Andrews

This summary is not available. Please click here to view the post.

The Zimmerman Case

The Zimmerman Case has had its verdict yesterday and I would have written then, but I was busy building my thoughts. What I should cover first is why the Zimmerman Case is significant. It is not significant because of race, or the right to defend one's self. In defense of my position on the race aspect, the media has tried to portray Zimmerman as white, when, in fact he is Hispanic or as my wife is adamant about, Latino. Apparently, you can't call Hispanics Hispanics any more and you have to call them Latino. Ok, sure fine I don't really care what people want to be called; it has no bearing to me on the individual other than personal preference. So, if the media is not really sure what race Zimmerman is, the issue of race becomes moot, but it does show that there are other motivations in doing so as someone's race is a pretty big way of describing an individual to the public. I suspect that this has more to do with the Immigration Issue than race despite the media is trying to make be seen that way. Showing Latinos as white would go a long way toward naturalizing immigrants in the public's mind. The right to defend one's self, is not an issue either, in that it is a personal responsibility to do so. Following someone does not justify aggression if that person is acting within a prescribed and legal role, in this case, as a member of the community watch. They say Martin was just going out for Skittles and some sort of drink and that was all he had on him when he was being followed out of the area by Zimmerman. If he was going out to get these items, then why did he have these items on him when he was leaving. This seems suspect to me, but actually has little bearing on the point I am trying to make with this. The issue here isn't if Zimmerman should have been arrested, he should not have. It is also not if Zimmerman had the legal right to shoot and kill Martin; he did. Martin acted as the aggressor and forced Zimmerman in to a physical battle, and Zimmerman, in reacting to the battle, did no go for the gun first. He used the gun after Martin used weapon on him (banging his head on to the ground; I have had this happen to me and I have had to do it to others; The ground is most definitely something that can be used as a weapon). The shot was fired, upwards and in to the front of Martin, therefore, the killing was justified. The only real issue that I had with this was if Zimmerman waited too long, but to that end, I wasn't there and so I have no right to an opinion on the judgement concerning the time frame between actual use of the ground as a weapon and the use of a gun. The issue here isn't, as many people want to believe, if the trial was justified. This should have had an investigation in to the shooting, and of that, there is no question, but it was only to justify if the shooting was legal or not, not to determine guilt of Zimmerman or Martin which the media seems to have confused, but the real issue here is if it was a fair trial. The concept of justice is that justice be fair and impartial. The Executive Branch of the government represents the justice system within the United States. The Executive Branch, when considering the implications of justice, has to see things from all points of view and recognize the rights of all parties concerned with the verdict, ie the prosecutor and the defendant, while ignoring all unaffected parties even if they feel they are a stakeholder (parents, relatives and friends). The actual verdict has to be fair within a reasonable consideration of peers. Those peers form the basis for the jury and the jury is chosen by the prosecution, therefore controlling, to some degree the legitimacy of the defense as well as the impartiality of the verdict as the intent of the jurors are to put themselves within the mindset of the defense, but from what is considered a reasonable state of mind. The biggest consideration here has to be that the argument must be presented in such a way as though neither race nor gender should have any consideration on the defense at the time of the crime. If that there is, in fact, a finding that race or gender is a factor, considerations should be made. In the argument of self-defense, the first consideration that should be made is was the defense actually in sort of danger and that danger being loss of life or permanent injury. In choosing women, the prosecution was seeking the sympathy angle for the minor who died as a result of the action resulting in the trial. The biggest factor that is being ignored with the media is that the jurors had to put themselves in, not the position of Martin, but of Zimmerman and therefore Zimmerman acting within his role of public defender (the Community Watch, in this case). This reversal of roles from what the public considers as fair is what, ultimately, destroyed the prosecution’s case. Arguing the case without considerations of race or gender forced the women to wonder what they would have been forced to do in Zimmerman’s role within that of public defender. To that end, they had to ask themselves, would they have been afraid and would they have had the responsibility to defend themselves, not necessarily with lethal force, but by any means necessary. That they would not have necessarily put themselves in to that position had no actual bearing on the subject as that personal choice was removed for them, hence impartiality. The factor of this being a fair trial, is decreed by a panel of peers, initially chosen at random, but decided by the very people trying to prosecute the case. That they choose women, become immaterial as the prosecution has its own agenda from that of the defense. The issue with this wasn't if the case was not fair, or that the verdict was unfair as the situation presented, described a reasonable justification of fear in the situation of Zimmerman. It showed that an assault with deadly force was committed by the documentation collaborated by witnesses. It showed that the use of deadly force was legal and it showed that Zimmerman showed restraint in using that deadly force by the action of deadly weapon (the ground) putting Zimmerman’s life in actual danger as well as the fact that Martin did not disengage his ‘supposed attacker’ but actually escalated the fight and did not seek to flee. In the end, this was a fair verdict, in that anyone in Zimmerman’s position would have used deadly force as long as you do not make any considerations toward race or gender, ie, had it been a woman in Zimmerman’s place, she would have done the same exact thing, but again, this is not the real issue. With this case, the head of the Executive Branch, the head of the justice system within the country, is seeking to show personal bias, and is basing that bias upon race and not reasonable actions within the situation itself as shown by the trial itself.

Nursing School Admission Essay

Nursing School Admission Essay Nursing School Admission Essay Nursing School Admission Essay: A Plan for Your Writing If you want to write a nursing school admission essay which will bring you to admission itself, you have to mention some of the required points while your nursing school application essay writing. This article is going to explain you what kind of the information you have to mention and what you have to write in your nursing school admission essay in order the admission committee to admit you. Use our nursing school admission essay plan in your writing and you re doomed to success. Tips On Writing Nursing School Admission Essay Convince the admission committee that you really want to be admitted and explain why you are worth of being admitted in this very nursing school. Write about your strengths; emphasize some of the traits of your personality, which differ you from all the other applicants. Mention your relations with your friends; write how they would describe you if they were asked to do it. Speak about your favorite activity and how it influences your every day life. Whether it helps you to become more disciplined or maybe t helps you to solve some of the problems you have. Describe your favourite book or movie and tell how it changes your personality and your outlook. Mention some moment of epiphany, which you have once experienced, consider what you have learned thanks to this very moment. Write about your experience if there is such in the field of medicine in whole and in the field of nursing in particular. Speak about your major success and failure in your life. Tell which traits of character have helped you to succeed in something and which conclusion you have made after you experienced some failure. Tell whether you had some difficult times in your life and what they taught you. Mention your plans for future, how you imagine your future life, which person you want to be near with, which career you want to make and how your nursing degree will help you to make your dreams come true. Give a strong reason for why you have chosen this very school to admit and not the other one. Read also:http://.com/blog/college-admission-essay-writing We Can Help You With Writing A Successful Admission Essay We hope this very nursing school admission essay plan will help you a lot while writing. Do not forget to mention all of the points we have enumerated for you in order your nursing school admission essay to be competitive and successful one. Interesting topics: Critical Success Factor Analysis Concept Essay Essay Assignment Analysis Case Studies How to Write a Research Paper

How Long Does It Take to Get ACT Scores Back

How Long Does It Take to Get ACT Scores Back SAT / ACT Prep Online Guides and Tips After you take the ACT, the anticipation isn't over! Now, you have to wait to get your scores. While the scores aren't available immediately, you don't actually have to wait too long to see your scores or have them sent to colleges. This guide will go over when you can expect to see your ACT scores for each test date, as well as the differences in score release dates for students who took the ACT with Writing. How Long Do You Have to Wait for Your ACT Scores? How long does it take to get ACT scores back? Not too long! ACT score release dates actually vary for students over a range of weeks. Most students, though, will get their multiple-choice scores just 10 days aftertaking the exam. Scores are often released on a Tuesday or Thursday, so they'll show up just 10 or more days after your Saturday morning test. They usually come out at 1 am Eastern Time (that's midnight Central Time or 10 pm Pacific Time). For any students whose scores aren't released on that day, they should check back weekly.ACT scores are released on a weekly basis, and all of them should be out within eight weeks of your test date. Students who test outside the US usually have to wait about three weeks to see their multiple-choice scores. If you took the ACT with Writing, your essay score will be added a little later- about two weeks after your multiple-choice scores come out.Although your scores might become available in these two installments, colleges won't receive your ACT score report until allscores have been finalized and released (multiple choice and Writing, together). Once all your scores are ready, ACT, Inc. will release your official Student Score Report, High School Score Report, and College Score Report. Again, most students taking the ACT in the US will get their multiple-choice scores about 10 days after testing, whereas a small number will have to wait one or a few weeks longer until their scores are ready. Do you know when you plan to take the ACT? If so, you can use the chart below to find your testing date and the earliest corresponding date you'll get your ACT scores. When Will Your ACT Scores Be Released by Test Date? The following ranges of dates indicate when your multiple-choicescores will be availableto view online from your ACT account.If you took the ACT with Writing, colleges won't get score reports until your essay has been graded as well. These are the range of dates when most students get their ACT scores. If yours haven't shown up yet, note that it doesn't necessarily indicate a problem. 2019-20 ACT Score Release Dates While the test dates have been officially confirmed for the 2019-20 testing year, score release dates have not, so the chart below shows our estimates for release dates based on the patterns of previous ACT testing years. ACT Test Date Multiple-Choice Scores Release Complete Scores (w/ Essay) Release Sept 14, 2019 Sept 24, 2019 Oct 8, 2019 Oct 26, 2019 Nov 5, 2019 Nov 19, 2019 Dec 14, 2019 Dec 24, 2019 Jan 7, 2020 Feb 8, 2020 Feb 18, 2020 Mar 3, 2020 Apr 4, 2020 Apr 14, 2020 Apr 28, 2020 June 13, 2020 June 23, 2020 July 7, 2020 July 18, 2020 July 28, 2020 Aug , 2020 As I mentioned, most students will get their scores on the earliest release date, or at least within this range. But some won't, making them wonder, "Just when will I get my ACT scores?" What are some reasons you'd have to wait longer for your scores? What If Your ACT Scores Haven't Been Released Yet? There are a few reasons why your ACT scores might come out later than the above dates. One is simply that ACT, Inc. has a lot of tests to grade and process, and they're running behind. Other possible reasons include the following: Your documents were delivered late to testing headquarters Your test date was rescheduled The personal information you wrote on your test doesn't match the information you provided during registration (this happens more than you might think!) ACT, Inc. detected an irregularity with your test scores or at your testing center ACT, Inc. randomly audited your test to check for scoring accuracy You owe registration fees What does it mean that ACT, Inc. could detect an irregularity with your scores? If you improve by an unusually large number of points between test administrations, ACT, Inc. might notice and check for possible signs of cheating. If they really think something's amiss, they'll contact you and might even invite you to send "evidence" of your studying. To prepare for this rare circumstance (maybe you didn't study at all for your first ACT and then did a ton of prep for your second), make sure to keep evidence of your test prep and write out all your work in your test booklet.This situation is rare, but it can take a really long time to clear up- which you might or might not have depending on your college application deadlines. Worst case scenario, ACT, Inc. will cancel your scores altogether and you'll have to retake the test. You should have your username and password handy on score-release day, andfind out whether others have gotten their ACT scores through either word-of-mouth and discussion forums, such asCollege Confidential. If you think there's an unusual delay in your scores, don't be afraid totake action and contact ACT, Inc. to figure out what's going on. Otherwise, check back weekly rather than every day, since scores are typically released on Tuesdays. Once you finally get your ACT scores, what do you do next? What to Do When You Receive Your ACT Scores It's a good idea to check your ACT scores the day they come out so you can decide whether you're happy with them or want to retest. If you're satisfied and need to send additional score reports to colleges, be sure to do this ASAP. The decision to retake the ACT depends on a number of factors. What are your target scores? How much prep have you done, and how much time do you have to prep again and retest? Have you already taken the ACT a bunch of times, or are you just getting started? Obviously, all this is a moot point if your college deadlines are just around the corner. Another consideration is whether or not your colleges have a policy of superscoring the ACT- that is,taking the highest section scores across all test dates and recombining them into the strongest possible composite score. This is an ideal policy that works in your favor, and it means you don't have to worry about doing worse in any one section upon retesting. Conclusion: When Do ACT Scores Come Out? While the time you spend waiting for your ACT scores might feel like along 10 days, it's actually a pretty fast turnaround considering how many tests ACT, Inc. has to get, score, and compare. Plus, all the essays are read and graded by actual people! In closing, don't be afraid tocontactACT, Inc.and figure out what to do if you sense there might be an unusual delay in your score release. You should also keep track of your ACT username and password so you'll be ready to log in right away on score-release day. If you're satisfied with your ACT scores, great! If not, no worries- simply figure out where you can focus your prep to improve for next time! What's Next? What are you aiming to score on the ACT? Learn about what makes a bad, good, and excellent ACT scoreas well ashow to set a target scorefor guiding your approach to test prep. Need help raising your ACT scores? Then check out our expert tips and tricks- 15, to be exact- for improving your ACT scores fast and effectively. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Operationalizing New Service Concept in Pre-Existing Fast Food Chain Essay

Operationalizing New Service Concept in Pre-Existing Fast Food Chain of Restaurants - Essay Example Introduction 4 2. Background 5 3. Literature Review 5 4. Designing New Service Concept and Service Innovation 6 5. Research 6 6. Service Recovery Design 7 7. Recommendations 8 8. Service Strategy 10 9. Conclusion 10 10. References 12 1. Introduction Customers are significant for every business , however, for fast food companies , which offer food which are perishable, it is very important to retain customer, create customer loyalty and regulate customers to survive in the increasingly competitive environment, which has been elevated through the globalization of fast food chains. Brink and Berndt (2004) found that many companies spent a lot of their efforts, money and time to recruit new customers but a few companies took appropriate steps to retain customer and customer loyally. In 2011, the total revenue generated by Italian fast food market was $2.1 billion, which represents a negative annual rate from 2007 to 2011. The demand for fast food was high till 2007 and the market perform ance also reduced during this time period. The market volume in fast food is classed as the number of visits the customer makes to the same fast food restaurant. Fast food restaurant market can be broken down into- Take Away Quick Service restaurant Mobile Food Street The fast food restaurant at the leisure locations The fast food chains meet new competitors in the market and customer relationship is the marketing purpose which can keep customers from going to the competitors (Ramakrishnan, 2006). Customer retention is the method which helps to keep customers actively involved with the firm through optimal allocation of resources (Kotelnikov, 2006). Six economic benefits of customer retention as outlined by Brink and Berndt (2004)- It reduces the cost of customer acquisition and customer replacement. It guarantees base profits as the customers may follow the minimum spend for a time period. It promotes increased customer revenue. It reduces the overall operating costs as the compani es spread the costs over many customers. It provides easy referral to new customers from the pre-existing customers and the customer can be charged premium price as they do not wait for discounts or price reductions. 2. Background The Italian restaurant operates a chain of 26 full-service restaurants close to shopping malls and high streets. The restaurant is known for excellent service and high quality Italian cuisine. The restaurant is looking for expansion opportunities and the management wants to launch new chain which will have following features 1. Low cost food 2. Limited menu The main issue is that the new outlets may lead to poor customer experience which can tarnish the image of the well established restaurant brand. Regardless of what the service industry perceive about their service and customers, the service should function for customers properly. It should be as per the perceived notion of service by the customer, even if in case, the customers have not experienced it previously (Johnston and Clark, 2001). Through word-of-mouth customer have a perceived imagination of the type of service, and during and after the service delivery the service should meet customers’ expectations related to the duration, notion and flexibility provided. Every organisation should focus on delivering the service concept. The paper explains how service concept is the key driver in service design decision at various